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Tuesday, September 30, 2014

11 Things That Killed Hip-Hop/Classic Rap


This is for all of my Hip-Hop heads. This one is definitely for you: 11 reasons why Hip-Hop slash classic rap was laid to rest. Unless things change, it may never return.

11. Some people started allowing children younger and younger, born after 1995, and soon after 2000, to listen to hip-hop/classic rap and they couldn't relate to rhymes from Public Enemy, Rakim, LL Cool J, Nas, Biggie, or even Jay-Z's early rhymes. Eventually, each generation, forgot what lyrical skill was.

10. Jay-Z was running Def-Jam as its President in the mid-2000s. Once Jay-Z got his greedy hands on Def Jam, a lot of true hip-hop projects never saw the light of day. (I.e. Redman, Method Man, Keith Murray and LL Cool J's solo projects among others).

9. Once a lot of the Def Jam heavy hitters projects didn't release, a younger rap generation came in and then a deep Southern presence stabilized.

8. A lot of major labels, such as Universal, Atlantic, Arista and even Def Jam too, began to sign Southern rap artists who had catchy hooks, but couldn't hold their own in a rap battle even if you ghost-wrote the lyrics for them.

7. Many male rappers began to ignore underground female talent by not signing them. Artists like Jean Gray, Rasheedah, Gangsta Boo, among others haven't gotten major label attention and airplay on the regular.

6. The beats and producers began to change.

5. Corporate America used popular rap songs in commercials more.

4. Pop culture artists such as Flo'rida began to rap. Miami rapper Pit bull even crossed over to Pop.

3. A lot of rappers began to focus on getting their own liquor, or pouring up somebody else's in their video, instead of perfecting their lyrics.

2. The economy impacted a lot of labels who had to cut real hip-hop artists from their rosters and this impacted their platform to reach the masses.

1. The city of New York and all five burroughs argued about who the king of NY is for almost twenty years and sure to be beyond now and NY rap hasn't been the same.

--Penn

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by Penn Peroud